Scratch & sniff labels
Scratch and sniff sticker sheets
Fruit scents kids remember — strawberry, banana, apple and more on one sheet.- Ø20–80 mm
- Sheets · Strips
- Fruit · Sweet
Scented label factory · Dongguan
Labels you can smell
Rub-to-release labels made with micro-encapsulated fragrance: scratch and sniff stickers, roll labels and hang tags in your own brand scent, printed and scented in our factory.
- ISO 9001:2015 certified
- FSC® certified paper
- Samples before production
Scent released
On a real label this is the moment the strawberry hits. A website cannot print smell yet so we send real samples
Scratch the label
Certified factory
Paperwork that checks out
Certificates issued to Dongguan Shengtian Printing Co., Ltd. Tap a certificate to see the full document.
StrawberryFruit
Scent library
Pick a note
Fruit, floral, sweet and fresh notes, or a match of your own brand fragrance. Tap a note to see where it works best.
Bright and sweet — the classic for kids stickers, reward charts and picture books.
Works well onScratch and sniff sticker sheets
Swatch colours are illustrative
Product range
Made to be scratched peeled and remembered
Printed to your artwork with lamination, hot foil or die-cutting as needed, then scented in-house. Choose a format, we match the scent.
Scratch & sniff labels
Scratch & sniff labels
Scratch and sniff roll labels
“Try me” sampling labels on rolls, ready for hand or machine application.- Ø25–100 mm
- Rolls
- Floral · Coffee
Scratch & sniff labels
Custom scented brand labels
Your logo and your fragrance on one label — rose, lavender, lily or a note of your own.- Ø30–100 mm
- Sheets · Rolls
- Rose · Lavender · Lily
Scented stickers
Scented badge stickers
Collectible round badge stickers that peel, stick and smell.- Ø40–75 mm
- Strips · Single pieces
- Any note
Scented stickers
Scented garment stickers
Soft-tack stickers for T-shirts, bags and packaging — with a fresh scent.- Ø30–70 mm
- Strips
- Fresh · Floral
Scented stickers
Scented tattoo stickers
Fine-line designs on clear film that smell as good as they look.- Ø35–60 mm
- Strips
- Floral · Sweet
Scented stickers
Scented nail stickers
Nail-shaped sticker sets with a floral or fruity scent.- Nail sets
- Sheets
- Floral · Fruit
Fragrance tags & sampling
Scented fragrance hang tags
Hang tags that let shoppers smell the bottle before they open it.- Custom die-cut
- Single pieces
- Brand match
From our floor
Watch it being made
Short films from our factory in Dongguan — Chinese captions with English subtitles.
How it works
Locked in until someone rubs it
Fragrance oil sealed in micro-capsules is printed over your artwork. It stays put on the shelf and in transit, and opens with a fingertip.
Why it sells: in a Journal of Consumer Research study (Krishna, Lwin & Morrin, 2010) people remembered far more about a scented product than an unscented one, and the gap grew after a delay.
Applications
Where scent sells
Six places our labels earn their keep. Hover a panel, open the one closest to your product.
01Kids and education
Kids and educationReward stickers and books that smell like fruitExplore
02Beauty and fragrance sampling
Beauty and fragrance samplingLet shoppers smell it before they open itExplore
03Food, drink and coffee
Food, drink and coffeeThe roast, the fruit, the chocolate — on the packExplore
04Apparel and merch
Apparel and merchStickers that become part of the outfitExplore
05Nails and body art
Nails and body artTattoo and nail stickers that smell goodExplore
06Promotions and mailers
Promotions and mailersDirect mail people actually rememberExplore
Run planner
Plan your scented label run
Size, quantity and format in — sheets or rolls out, with a product suggestion you can send straight to our team.
Journal
Notes on scent and labels
Scratch and sniff stickers: what changed this week (Oct 18, 2026)
6 recent developments around scratch and sniff stickers, with links to the original reports and what they mean for brands buying scented labels.
Read
How scratch and sniff labels work, and how to make the scent last
Micro-capsules, varnish and a fingernail: what happens inside a scratch-and-sniff label, and the five decisions that decide how strong and how long the scent will be.
Read
Sheets, rolls or hang tags? Choosing a scented label format
The same scent can arrive as a sticker sheet, a roll for your labelling machine or a tag on a string. Here is how to choose by use, quantity and packing line.
ReadFAQ
Questions buyers ask first
How long does the scent last?
The fragrance is sealed in micro-capsules, so it stays inside the label until it is scratched. Each scratch breaks a few capsules and the label can be scratched many times. Keep finished labels sealed and away from heat until use.
Can you match our own fragrance?
Yes. Send us your fragrance oil or a finished product and tell us which part of the scent matters most. We match the label to it and send samples for approval before production.
Which formats can you supply?
Sticker sheets and strips, rolls on 76 mm or 25 mm cores for labelling machines, single die-cut pieces and hang tags with hole and string.
What materials and adhesives do you use?
Coated paper, synthetic PP, clear PET film, card stock and kraft paper; permanent, removable and low-tack adhesives depending on the surface — packaging, fabric, skin or nails.
Do you send samples before mass production?
Yes. We send scent samples so you can approve both the print and the smell. Stock scent samples are also available on request.
Are you a factory or a trader?
A factory. Dongguan Shengtian Printing Co., Ltd. prints and scents the labels in its own plant in Daojiao, Dongguan, and is ISO 9001:2015 and FSC® Chain of Custody certified.
Can scent be combined with foil, lamination and machine labelling?
Yes. The scent is applied in the same run as normal finishing: CMYK and spot colours, gloss or matte lamination, hot foil, die-cutting, and rolls wound for automatic labelling machines. We leave the scent area unlaminated so it can still be rubbed.
What documents can you provide for the EU and US?
Tell us the market and the end use, and we confirm which documents apply before quoting. Typically that is the fragrance supplier’s IFRA certificate and safety data sheet, plus third-party tests such as EN 71-3 (EU) or ASTM F963 (US) for children’s items, arranged on request. For US mailers, USPS expects the scent to be released only by scratching, which is how these labels work.
Let them smell it
Tell us the product, size, quantity and scent. We reply with options, samples and a quotation.