Scratch and sniff stickers: what changed this week (Oct 18, 2026)
6 recent developments around scratch and sniff stickers, with links to the original reports and what they mean for brands buying scented labels.
ReadJournal
Notes on scent and labels
Guides and industry news for brands planning scented labels, stickers and fragrance tags.
How scratch and sniff labels work, and how to make the scent last
Micro-capsules, varnish and a fingernail: what happens inside a scratch-and-sniff label, and the five decisions that decide how strong and how long the scent will be.
Read
Sheets, rolls or hang tags? Choosing a scented label format
The same scent can arrive as a sticker sheet, a roll for your labelling machine or a tag on a string. Here is how to choose by use, quantity and packing line.
Read
Fragrance sampling with scented labels: what beauty brands should specify
Scented labels and tags are a low-cost way to let shoppers smell a fragrance before they buy. What to specify so the label smells like the product.
Read
Let them smell it
Tell us the product, size, quantity and scent. We reply with options, samples and a quotation.