Scratch and sniff stickers: what changed this week (Oct 18, 2026)

Our editors tracked 6 recent reports related to scratch and sniff stickers. Below is a short digest with links to each original publisher, followed by our take on what it means if you are planning scented labels, stickers or fragrance tags.

The headlines

DSM-Firmenich opens New York fine fragrance space

Cosmetics Business · Oct 16, 2026

The flavour and fragrance company’s new ‘open and immersive’ space in the Chelsea district of New York City, US, will bring together expertise ranging from perfumers to compounding capabilities

Is It Time For Yes-Makeup Makeup? Mary Phillips And Patrick Ta Predict What’s Next

Beauty Independent · Oct 16, 2026

From metallic eyeliner at Dior to colorful smoky eyes at Gucci, the spring 2027 runways signaled a return to more expressive makeup, particularly around the eyes. Mary Phillips and Patrick Ta expect that appetite for boldness to extend…

CPL Aromas presents RESONANCE at BeautyWorld Middle East 2026

Cosmetics Business · Oct 15, 2026

An olfactory exploration of poetry, emotion, and the shared experiences that connect humanity

Updated: 30 of the best beauty advent calendars for 2026 – from fragrance to K-beauty

Cosmetics Business · Oct 15, 2026

As beauty retailers and companies Boots, Space NK, Liberty and Selfridges open up orders for their 2026 advent calendar offerings, Cosmetics Business rounds-up 30 of the best to help you countdown to Christmas

Sol de Janeiro to launch ‘vertical micro drama’ series with UK broadcaster Channel 4

Cosmetics Business · Oct 14, 2026

Sol de Janeiro is challenging ‘what beauty content can be’ with The Guest List, a five-part series commissioned by Channel 4 that will appear on the UK broadcaster’s social channels and features characters that embody the fragrance…

L’Oréal Travel Retail and Avolta target 10% in refillable fragrance solutions at travel hubs by 2030

Cosmetics Business · Oct 14, 2026

L’Oréal Travel Retail has signed a joint Sustainability-Linked Business Plan with Avolta, a global travel experience retailer, to expand refillable fragrance formats at its international travel hubs, as well as lower supply chain…

Why it matters

Micro-encapsulated fragrance keeps the scent sealed until someone scratches the label, so it survives storage and shipping far better than a sprayed scent.

What buyers should check

Choose the scent with a sample round, put the scent area where people will touch it, and keep finished labels sealed and away from heat.

Next step

Planning a scented label? Send us your product, size, quantity and scent and we will reply with samples and a quotation.